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Schedule

PRE-Day – Thursday, September 19, 2024

6:00pm-9:00pm

Welcome Reception & Check-In

Capitol Foyer

Hang out with The Contractor Fight Team and other attendees. Let us know you’re here, and grab your event badge, swag, and materials. Finger food and drinks are available for your enjoyment.

 

Day 1 – Friday, September 20, 2024

6:30am – 7:00am

Morning Movement

Mineral Hall A-C

Join Christopher Dwyer, AKA Yoda, for a stretch and a mindset shift. Get ready for the day with yoga. All skill levels are welcome

 

7:00am-8:30am

Check-In

Capitol Foyer

Let us know you’re here! Meet The Contractor Fight Team and grab your event badge, swag, and materials.

 

7:00am-8:30am

VIP Breakfast

Mineral Hall D-G

Fuel your body for the day with a continental breakfast buffet.
VIP Ticket holders only.

 

9:00am-9:30am

Tom Reber

Founder

The Contractor Fight

Description

Born into a family of tradesmen, Tom wanted more for himself than what he saw in his dad and uncles. His journey from the Marines to painting contractor to HGTV host puts him in the unique position of industry influencer with a mission -- to redefine what's possible in the trades, through his Strong You, Strong Home, Fat Wallet message.

Tom isn't just about inspiration. As the Founder of The Contractor Fight, he has taught thousands of contractors how to sell at above-industry-average pricing using the Shin-Fu Sales Process. If you need a speaker who can empower your audience with actionable insights and a powerful sales-focused message, Tom Reber is the obvious choice.

Brace yourself for a tidal wave of passion as Tom shares the best contractor sales strategies, business insights, and inspiring stories that will transform your audience members into sales-minded business owners.

Tom Reber

Tom Reber

Founder

The Contractor Fight

Description

Born into a family of tradesmen, Tom wanted more for himself than what he saw in his dad and uncles. His journey from the Marines to painting contractor to HGTV host puts him in the unique position of industry influencer with a mission -- to redefine what's possible in the trades, through his Strong You, Strong Home, Fat Wallet message.

Tom isn't just about inspiration. As the Founder of The Contractor Fight, he has taught thousands of contractors how to sell at above-industry-average pricing using the Shin-Fu Sales Process. If you need a speaker who can empower your audience with actionable insights and a powerful sales-focused message, Tom Reber is the obvious choice.

Brace yourself for a tidal wave of passion as Tom shares the best contractor sales strategies, business insights, and inspiring stories that will transform your audience members into sales-minded business owners.

Welcome to the Mile High Profit Summit

Capitol Ballroom

It’s time to Become a Profit Machine! The Contractor Fight Team welcomes you to Denver.

 

9:30am-10:45am

Tommy Mello

Owner

A1 Garage Door Service

Description

Tommy’s Backstory: Like many other business owners out there, I didn’t grow up with a silver spoon. I know what it means to work your ass off to get what you want.

I ventured into different jobs when I was a kid from bussing tables and being a lifeguard, to trying to flip cars, until I finally started my first home service business.

The truth is that growing up hearing my parents talking through bill issues is what motivated me to remove money from the equation, so I could spend quality time with friends and family without having to worry about it.

Building a $220M business with over 700 employees took hard work. But what matters at that end is that we all have to start somewhere.

Being through all that gave me the motivation to help other business owners succeed just like I did.

And that’s the main reason why I’ve created the Home Service Expert brand, and put out there so many learning resources like the Home Service Expert podcast, the Elevate book, and events like the Freedom Event.

Tommy's Key Accomplishments:

  • Runs a home service business that's about to cross the $220M mark in revenue with over 700 employees in 20 states.
  • Published in top publications like Forbes, The Huffington Post, Entrepreneur, and Inc. Magazine.
  • Host of the acclaimed Home Service Expert podcast (top 100 show on Apple’s business category), where world-class experts like Michael Gerber, Ken Goodrich, Jay Abraham, Joe Polish, and Gino Wickman were featured.
  • Author of the best-seller books Home Service Millionaire and Elevate: Build a Business Where Everybody Wins.
  • Host of the Freedom Event, one of the biggest conferences in the home service industry (the last one had 750+ attendees.)
  • Named top entrepreneur in Arizona under the age of 35
Tommy Mello

Tommy Mello

Owner

A1 Garage Door Service

Description

Tommy’s Backstory: Like many other business owners out there, I didn’t grow up with a silver spoon. I know what it means to work your ass off to get what you want.

I ventured into different jobs when I was a kid from bussing tables and being a lifeguard, to trying to flip cars, until I finally started my first home service business.

The truth is that growing up hearing my parents talking through bill issues is what motivated me to remove money from the equation, so I could spend quality time with friends and family without having to worry about it.

Building a $220M business with over 700 employees took hard work. But what matters at that end is that we all have to start somewhere.

Being through all that gave me the motivation to help other business owners succeed just like I did.

And that’s the main reason why I’ve created the Home Service Expert brand, and put out there so many learning resources like the Home Service Expert podcast, the Elevate book, and events like the Freedom Event.

Tommy's Key Accomplishments:

  • Runs a home service business that's about to cross the $220M mark in revenue with over 700 employees in 20 states.
  • Published in top publications like Forbes, The Huffington Post, Entrepreneur, and Inc. Magazine.
  • Host of the acclaimed Home Service Expert podcast (top 100 show on Apple’s business category), where world-class experts like Michael Gerber, Ken Goodrich, Jay Abraham, Joe Polish, and Gino Wickman were featured.
  • Author of the best-seller books Home Service Millionaire and Elevate: Build a Business Where Everybody Wins.
  • Host of the Freedom Event, one of the biggest conferences in the home service industry (the last one had 750+ attendees.)
  • Named top entrepreneur in Arizona under the age of 35

A Business Where Everyone Wins

Capitol Ballroom

Building a business from $50,000 in debt to $300,000,000 in revenue has taught Tommy a thing or two about creating a world-class team. Discover how Tommy trains, inspires, and holds his employees accountable.

A legendary high-performer in the industry, Tommy’s infectious energy holds you captive and inspires you to do great things for your employees and your business.

11:15am-12:45pm

Chris Dwyer

Founder & Managing Director

Beyond Mindset Coaching

Description

Career Experience: In 2015, Chris created a company that works with homeowners to design, market, and expertly manage their vacation rental properties in Colorado. Hiring teams of remodeling, maintenance, and cleaning contractors, gave him tremendous insight into the direct link between how company owners think and their level of success in business.

He worked in the nonprofit management and fundraising realm for 20 years and operated his own management company for 5 years. He’s been a part of The Contractor Fight since 2019.

His Struggles: When Chris left the nonprofit world and stopped identifying with work and achievement, he struggled to reinvent himself. He wasn’t able to trust himself and let go. If he had, the transition would have been short and easy. Instead, it drug on for five years. It consumed his confidence, almost destroyed his marriage, and put him on the brink of financial ruin.

Turns out, the protracted crash was an enormous gift that remains a source of inspiration and wisdom for him. He is more present, accepting, compassionate, successful, and impactful now than he could ever have been without it.

What Qualifies Christopher to be a Coach?: Christopher’s coaching is influenced by years of training and practice in somatic psychology, theta healing, meditation, and yoga. He is a huge believer in human potential and the power of using everyday experiences as tools for personal transformation.

He is walking the same life and business walk his contractor clients are. He loves to help them access the incredible potential lying underneath their ordinary awareness, unexamined assumptions, and head trash.

Personal Life: Chris is a nature-loving Coloradan who was raised in a family with four biological brothers and a litany of American, Vietnamese, Hmong, and Hispanic foster siblings. He is a devoted husband and a proud father of one daughter.

Christopher Dwyer
(aka Yoda)

Chris Dwyer

Founder & Managing Director

Beyond Mindset Coaching

Description

Career Experience: In 2015, Chris created a company that works with homeowners to design, market, and expertly manage their vacation rental properties in Colorado. Hiring teams of remodeling, maintenance, and cleaning contractors, gave him tremendous insight into the direct link between how company owners think and their level of success in business.

He worked in the nonprofit management and fundraising realm for 20 years and operated his own management company for 5 years. He’s been a part of The Contractor Fight since 2019.

His Struggles: When Chris left the nonprofit world and stopped identifying with work and achievement, he struggled to reinvent himself. He wasn’t able to trust himself and let go. If he had, the transition would have been short and easy. Instead, it drug on for five years. It consumed his confidence, almost destroyed his marriage, and put him on the brink of financial ruin.

Turns out, the protracted crash was an enormous gift that remains a source of inspiration and wisdom for him. He is more present, accepting, compassionate, successful, and impactful now than he could ever have been without it.

What Qualifies Christopher to be a Coach?: Christopher’s coaching is influenced by years of training and practice in somatic psychology, theta healing, meditation, and yoga. He is a huge believer in human potential and the power of using everyday experiences as tools for personal transformation.

He is walking the same life and business walk his contractor clients are. He loves to help them access the incredible potential lying underneath their ordinary awareness, unexamined assumptions, and head trash.

Personal Life: Chris is a nature-loving Coloradan who was raised in a family with four biological brothers and a litany of American, Vietnamese, Hmong, and Hispanic foster siblings. He is a devoted husband and a proud father of one daughter.

You have One Job – An Unstoppable You!

Capitol Ballroom

There’s a vital connection between personal empowerment and business prosperity. Your business reflects your inner world, and understanding this link is key to unlocking its full potential. Using interactive exercises, Chris helps you identify where you stand in your business journey and explore how to break free from self-imposed limitations.

Challenge your traditional views of entrepreneurship! Embrace a creator mindset, develop essential inner skills, and learn how to consciously shape your business for greater success and fulfillment.

 

12:45pm-2:00pm

Lunch

Mineral Hall

Connect with other attendees while enjoying a buffet lunch.

2:00pm-3:10pm

The Key to What You Want – Implementation
PANEL

Capitol Ballroom

You don’t need to be the smartest, the luckiest, or the richest person to build a kick-ass business. The key is implementing. Hear from a group of your fellow contractors about their reluctance to implement and what it cost them. Discover what switched for them and how they turned consistent action into their biggest strength.

3:00pm-3:55pm

Celebrating You

Capitol Ballroom

Cheer on your peers as Tom recognizes the outstanding Fighters of 2024.

 

4:15pm-5:30pm

Linda Alvarado

President & CEO

Alvarado Construction, Inc.

Description

Linda Alvarado is President and Chief Executive Officer of Alvarado Construction Inc., a commercial general contractor, construction manager, development, design/build, and property management firm. Based in Denver, the company has offices in several cities. Alvarado Construction has developed and constructed projects across the United States and internationally.

Alvarado has a successful track record building a diverse portfolio of commercial, industrial, Fortune 500, government, military, office, energy, utility, hotel, restaurant, education, hospitality, healthcare, manufacturing, mixed use, retail, telecommunications, research laboratories, mixed use, residential, convention centers, public venues, arenas, and sports stadiums.

Some of Alvarado’s projects include the Denver Broncos Empowercom Stadium at Mile High, the Phoenix and Colorado Convention Centers, the 37 story Hyatt Civic Center Hotel and Kirkland AFB high-energy research facility. Alvarado Construction was the Lead Construction Manager and General Contractor for the extensive remodel and restoration of the Pepsi Center as the venue for the 2008 Democratic National Convention.

In keeping with breaking non-traditional roles, Linda Alvarado made history in 1991 as the first Hispanic (male or female) owner of a Major League Baseball Franchise when Denver was chosen for a new National League expansion team. As an owner of The Colorado Rockies, her role is also significant as it marked the first time that any woman was involved in a bid for ownership of a major league baseball team.

Linda Alvarado is a member of the board of Limbach Holdings. Inc. She previously served on the Board of Directors of several public companies in diverse industries, including 3M Company, Pitney Bowes, Mayo Clinic, Pepsi Bottling Group, Lennox International, Qwest Communications, Cyprus Amex Minerals, Engelhard Corporation, and the United Banks of Colorado.

She is a founding member and past Chairman of the Board of the Denver Hispanic Chamber of Commerce and appointed a Commissioner of the White House Initiative for Hispanic Excellence in Education. She has served on the Board of Trustees of The Rose Community Foundation, Qwest Communications Foundation, the Taco Bell Foundation and founding member of The Colorado Latino Community Foundation.

Her leadership in business, civic, and charitable organizations has been acknowledged with numerous awards for achievement. Named one of the “100 Most Influential Hispanics in America” by Hispanic Business Magazine and Latino Leaders Magazine and voted by viewers as the “Most Inspiring Latino in America” for the American Latino Television Awards. She was also featured in the 2016 and 2017 Georgia Pacific Company BRAWNY Media Campaign Celebrating Women’s History Month.

She has been acknowledged as the first recipient of The United States Hispanic Chambers of Commerce “Ultimate Latina in Business Award” and “Business Woman of the Year” awards National Association of Construction Enterprises “Outstanding Woman in Construction” The Director’s Choice Award “Outstanding Director of Fortune 500 Companies, The National Society of Hispanic MBA's "Brillante Award", The National Association of Minority Engineers “Visionary Award”

She is an inductee in the National Women’s Hall of Fame, Latino International Sports Hall of Fame and the Latin American International Sports Hall of Fame.

Linda Alvarado is the focus of many articles in newspapers, books, business publications, educational curriculums, civics texts, on the cover of several national magazines and featured in numerous media broadcasts. She has set high standards as a successful business owner and her accomplishments have opened doors for other women, men, and people from diverse backgrounds to have opportunities to enter new careers.

Linda Alvarado 

Linda Alvarado

President & CEO

Alvarado Construction, Inc.

Description

Linda Alvarado is President and Chief Executive Officer of Alvarado Construction Inc., a commercial general contractor, construction manager, development, design/build, and property management firm. Based in Denver, the company has offices in several cities. Alvarado Construction has developed and constructed projects across the United States and internationally.

Alvarado has a successful track record building a diverse portfolio of commercial, industrial, Fortune 500, government, military, office, energy, utility, hotel, restaurant, education, hospitality, healthcare, manufacturing, mixed use, retail, telecommunications, research laboratories, mixed use, residential, convention centers, public venues, arenas, and sports stadiums.

Some of Alvarado’s projects include the Denver Broncos Empowercom Stadium at Mile High, the Phoenix and Colorado Convention Centers, the 37 story Hyatt Civic Center Hotel and Kirkland AFB high-energy research facility. Alvarado Construction was the Lead Construction Manager and General Contractor for the extensive remodel and restoration of the Pepsi Center as the venue for the 2008 Democratic National Convention.

In keeping with breaking non-traditional roles, Linda Alvarado made history in 1991 as the first Hispanic (male or female) owner of a Major League Baseball Franchise when Denver was chosen for a new National League expansion team. As an owner of The Colorado Rockies, her role is also significant as it marked the first time that any woman was involved in a bid for ownership of a major league baseball team.

Linda Alvarado is a member of the board of Limbach Holdings. Inc. She previously served on the Board of Directors of several public companies in diverse industries, including 3M Company, Pitney Bowes, Mayo Clinic, Pepsi Bottling Group, Lennox International, Qwest Communications, Cyprus Amex Minerals, Engelhard Corporation, and the United Banks of Colorado.

She is a founding member and past Chairman of the Board of the Denver Hispanic Chamber of Commerce and appointed a Commissioner of the White House Initiative for Hispanic Excellence in Education. She has served on the Board of Trustees of The Rose Community Foundation, Qwest Communications Foundation, the Taco Bell Foundation and founding member of The Colorado Latino Community Foundation.

Her leadership in business, civic, and charitable organizations has been acknowledged with numerous awards for achievement. Named one of the “100 Most Influential Hispanics in America” by Hispanic Business Magazine and Latino Leaders Magazine and voted by viewers as the “Most Inspiring Latino in America” for the American Latino Television Awards. She was also featured in the 2016 and 2017 Georgia Pacific Company BRAWNY Media Campaign Celebrating Women’s History Month.

She has been acknowledged as the first recipient of The United States Hispanic Chambers of Commerce “Ultimate Latina in Business Award” and “Business Woman of the Year” awards National Association of Construction Enterprises “Outstanding Woman in Construction” The Director’s Choice Award “Outstanding Director of Fortune 500 Companies, The National Society of Hispanic MBA's "Brillante Award", The National Association of Minority Engineers “Visionary Award”

She is an inductee in the National Women’s Hall of Fame, Latino International Sports Hall of Fame and the Latin American International Sports Hall of Fame.

Linda Alvarado is the focus of many articles in newspapers, books, business publications, educational curriculums, civics texts, on the cover of several national magazines and featured in numerous media broadcasts. She has set high standards as a successful business owner and her accomplishments have opened doors for other women, men, and people from diverse backgrounds to have opportunities to enter new careers.

The Growth-Minded CEO Mindset

Capitol Ballroom

Linda is a history-maker. She is not only the first Hispanic to own a Major League Baseball franchise but is the first woman to own one as well. When she was rejected for a landscape laborer position for being a woman, she began a lifelong quest to prove them wrong and find success in construction. She went on to found and run Alvarado Construction, one of the United States’s fastest-growing construction companies. In fact, she built the Hyatt Regency that’s home to MHPS this year!

Tom sits down with Linda to discuss how she became one of America’s richest self-made women.  Discover how she overcame obstacles and found success by “making the choice to succeed.”

5:30pm-6:30pm

Networking Party

Capitol Foyer

Before heading out for the evening, have an appetizer and a drink, chat with our speakers and sponsors, and meet your fellow attendees.

Day 2 – Saturday, September 21, 2024

6:30am – 7:00am

Morning Movement

Mineral Hall A-C

Join Christopher Dwyer, AKA Yoda, for a stretch and a mindset shift. Get ready for the day with yoga. All skill levels are welcome.

7:00am-8:30am

VIP Breakfast

Mineral Hall D-G

Fuel your body for the day with a continental breakfast buffet.
VIP Ticket holders only.

Breakout session I

9:00am-9:50am

Aaron Harshaw

Owner & Master Craftsman

Harshaw Home Renovators

Description

Career Experience: Aaron Harshaw began working for a local builder in the residential construction industry, at age 14. During college & post-grad studies, he worked for both residential and commercial construction companies as a carpenter. In August 2018, Aaron earned his Class A General Contractor’s license, and he started his home renovation business on September 1, 2018. What started as a one-man operation now has an in-house build team of three with a part-time office/bookkeeper.

His Struggles: Aaron had a serious case of non-business-experience mind-cancer (head trash) that led him to believe he wasn’t good enough, or smart enough, to run a successful business. In 2022, a major project went sideways, causing a nearly $100k out-of-pocket expenditure. This was a huge wake-up call and turning point in his personal resolve. As a result, he has learned how to manage and overcome numerous business-related and personal-growth deficiencies.

What Qualifies Aaron to be a Coach? - When Aaron began his company, he learned that being an excellent master carpenter and being an excellent business owner are two radically different roles. None of his education was focused on business or the requisites needed to thrive in the construction industry. The last few years have required a disciplined practice of keeping his mouth shut and his eyes and ears open. He learned, from the wisdom and mistakes of those within the TCF community, to build a solid foundation for his growing company. He made mistakes, and learned not to repeat them. And he readily admits to possessing nothing but a massive work ethic and thirst for gleaning as much as he could as fast as he could.

Personal Life: Aaron lives in Ottawa, Kansas with his high school sweetheart, Sheri, celebrating 30 years in July 2023.
They have four children, and one of them is adopted…they can’t tell which one.

Aaron Harshaw

Aaron Harshaw

Owner & Master Craftsman

Harshaw Home Renovators

Description

Career Experience: Aaron Harshaw began working for a local builder in the residential construction industry, at age 14. During college & post-grad studies, he worked for both residential and commercial construction companies as a carpenter. In August 2018, Aaron earned his Class A General Contractor’s license, and he started his home renovation business on September 1, 2018. What started as a one-man operation now has an in-house build team of three with a part-time office/bookkeeper.

His Struggles: Aaron had a serious case of non-business-experience mind-cancer (head trash) that led him to believe he wasn’t good enough, or smart enough, to run a successful business. In 2022, a major project went sideways, causing a nearly $100k out-of-pocket expenditure. This was a huge wake-up call and turning point in his personal resolve. As a result, he has learned how to manage and overcome numerous business-related and personal-growth deficiencies.

What Qualifies Aaron to be a Coach? - When Aaron began his company, he learned that being an excellent master carpenter and being an excellent business owner are two radically different roles. None of his education was focused on business or the requisites needed to thrive in the construction industry. The last few years have required a disciplined practice of keeping his mouth shut and his eyes and ears open. He learned, from the wisdom and mistakes of those within the TCF community, to build a solid foundation for his growing company. He made mistakes, and learned not to repeat them. And he readily admits to possessing nothing but a massive work ethic and thirst for gleaning as much as he could as fast as he could.

Personal Life: Aaron lives in Ottawa, Kansas with his high school sweetheart, Sheri, celebrating 30 years in July 2023.
They have four children, and one of them is adopted…they can’t tell which one.

From Employee to Brand Ambassador: the Power of Culture

Capitol Ballroom 3

Every company has a culture. Some are intentional, some aren’t. When Aaron looked up and realized his unintentional company culture didn’t reflect his values he decided to make some drastic changes.

Join Aaron as he shares his journey to plan, implement, and maintain an exceptional organizational culture that fosters #FWs. Learn how culture can dramatically impact your bottom line by reducing turnover, increasing productivity, and increasing customer loyalty. It all happens when you define your unique intentional culture!

9:00am-9:50am

Derek Johnson

Owner

JVI Secret Gardens

Description

Career Experience: In 1996, Derek decided that he wanted to be his own boss so he started mowing lawns. For 19 years, he did the same things and got the same mediocre results. Seven years ago, he found Steve Shinholser and Tom Reber. As a result, he went from having less than $3,000 in the bank to becoming a millionaire in five short years. Now, he’s a coach in The Contractor Fight.

His Struggles: Derek struggles with bad habits. For years, he copied the poor habits of contractors he knew. He was quite oblivious to just how bad those habits were. Today, Derek works hard to create and maintain good habits which he shares with The Contractor Fight community.

What Qualifies Derek to be a Coach? – Derek failed in his business for 19 years, then decided that he needed a business coach. He knows what it feels like to fail, and what it feels like to need someone to pull you up and out.

Derek Johnson

Derek Johnson

Owner

JVI Secret Gardens

Description

Career Experience: In 1996, Derek decided that he wanted to be his own boss so he started mowing lawns. For 19 years, he did the same things and got the same mediocre results. Seven years ago, he found Steve Shinholser and Tom Reber. As a result, he went from having less than $3,000 in the bank to becoming a millionaire in five short years. Now, he’s a coach in The Contractor Fight.

His Struggles: Derek struggles with bad habits. For years, he copied the poor habits of contractors he knew. He was quite oblivious to just how bad those habits were. Today, Derek works hard to create and maintain good habits which he shares with The Contractor Fight community.

What Qualifies Derek to be a Coach? – Derek failed in his business for 19 years, then decided that he needed a business coach. He knows what it feels like to fail, and what it feels like to need someone to pull you up and out.

Using Client Experience to Sell at Twice the Price of your Competition

Capitol Ballroom 4

When other landscapers hear the prices Derek charges for his work they are often in shock. He is able to charge a premium for his work, not because he’s ripping people off, but because he offers an experience that his competitors can’t touch.

Derek shares his process for making his clients feel like they’re the only one he’s working with. From transparency to fanatical communication, learn the tricks to his process which result in higher margins and 20% more Google reviews.

9:00am-9:50am

Karalynn Cromeens

Owner & Managing Partner

The Cromeens Law firm, PLLC

Description

A published author, award-winning lawyer, devoted wife, mother to three girls, Owner and seasoned Managing Partner of The Cromeens Law Firm (TCLF), Karalynn Cromeens is a true jack of all trades. She has firsthand knowledge of the construction industry and understands the daily obstacles contractors face.

Karalynn is passionate about protecting the businesses her clients have built and being a lifelong partner in their company’s success. Karalynn is the Co-Founder of Morrell Masonry Supply and Owner of The Subcontractor Institute, an easy-access online educational platform for contractors.

In addition to TCLF, and The Subcontractor Institute, she is also the host of the rapidly growing educational construction podcast, Quit Getting Screwed - making cost-free industry insight available to contractors across the country. In 2021, Karalynn published two Amazon Best-Selling books - Quit Getting Screwed: Understanding and Negotiating the Subcontract and Quit Getting Stiffed: A Texas Contractor’s Guide to Liens & Collections. Karalynn has reviewed and explained thousands of subcontracts in the seventeen years she has practiced construction, real estate, and business law. For years, she has tried saving companies that have signed problematic subcontracts and lost out on being paid for their work.

Unfortunately, it was too late when they came to her; she could do nothing to help. She hated seeing clients lose money—sometimes their entire business—over language they did not understand and laws they did not know about. Watching these situations play out daily was the driving force behind her two books, The Subcontractor Institute and the firm’s accessibility efforts.

To understand Karalynn’s foundation, as well as the basis of the firm, we first must understand where she came from- a community she refers to as the “Get Shit Done Crew.” This community made Karalynn who she is today, and now who she works to protect. Providing education to contractors on a national level has become Karalynn’s mission, and she is always doing what she can to help make it a reality.

Karalynn Cromeens

Karalynn Cromeens

Owner & Managing Partner

The Cromeens Law firm, PLLC

Description

A published author, award-winning lawyer, devoted wife, mother to three girls, Owner and seasoned Managing Partner of The Cromeens Law Firm (TCLF), Karalynn Cromeens is a true jack of all trades. She has firsthand knowledge of the construction industry and understands the daily obstacles contractors face.

Karalynn is passionate about protecting the businesses her clients have built and being a lifelong partner in their company’s success. Karalynn is the Co-Founder of Morrell Masonry Supply and Owner of The Subcontractor Institute, an easy-access online educational platform for contractors.

In addition to TCLF, and The Subcontractor Institute, she is also the host of the rapidly growing educational construction podcast, Quit Getting Screwed - making cost-free industry insight available to contractors across the country. In 2021, Karalynn published two Amazon Best-Selling books - Quit Getting Screwed: Understanding and Negotiating the Subcontract and Quit Getting Stiffed: A Texas Contractor’s Guide to Liens & Collections. Karalynn has reviewed and explained thousands of subcontracts in the seventeen years she has practiced construction, real estate, and business law. For years, she has tried saving companies that have signed problematic subcontracts and lost out on being paid for their work.

Unfortunately, it was too late when they came to her; she could do nothing to help. She hated seeing clients lose money—sometimes their entire business—over language they did not understand and laws they did not know about. Watching these situations play out daily was the driving force behind her two books, The Subcontractor Institute and the firm’s accessibility efforts.

To understand Karalynn’s foundation, as well as the basis of the firm, we first must understand where she came from- a community she refers to as the “Get Shit Done Crew.” This community made Karalynn who she is today, and now who she works to protect. Providing education to contractors on a national level has become Karalynn’s mission, and she is always doing what she can to help make it a reality.

Diversifying your Revenue with Maintenance Plans

Capitol Ballroom 5

Predictable income is a challenge for any contracting business. Subscription-based maintenance plans allow you to charge a consistent fee that smooths out your revenue and provides a steady income.

Karalynn shares what a maintenance plan might look like in your business, from which services you can provide, to the best time to ask for the sale, to what your contract should include. If you’re looking for a way to diversify your income stream, look no further.

Breakout session Ii

10:10am-11:00am

Anthony Abbott

Owner

Greystone Remodeling, Inc

Description

Career Experience: In June 2012, Anthony Abbott started working as a framing carpenter, building custom homes, after his enlistment in the US Army for six years. He started a general contractor business in July 2015 with $500, a few tools, and an air compressor he borrowed from his dad. Today, his high-end remodeling contractor company produces over $3m a year using all subcontractors. He is the only employee of his company.

His Struggles: Anthony was full of head trash that kept him from growing. He didn’t believe he would ever be a successful business owner. He focused on himself, and not what the clients needed, he never charged enough and was practically working for free. He’s been financially broke, ran on little sleep, and believed his life would always be a struggle, while in reality, the struggle was all between his ears.

What Qualifies Anthony to be a Coach?: Anthony started his business with no real knowledge or mentor. Over the years, he has learned from his mistakes. And he can often spot them in other people’s businesses. His experience from being broke to building a successful business provides practical examples of implementation and growth, as well as inspiration. When he found TCF two years ago, he found the keys to a new life. He implemented what he learned and has been able to inspire other group members to dig deep, do the work, stop making excuses, and become better.

Personal Life: Anthony lives in a small, rural town 30 minutes north of Raleigh, NC, with his beautiful wife Lindsay, two awesome children – his son Ethan and his daughter Ashton – and two labrador retrievers. He likes to hunt, fish, hike, camp, and enjoys anything outdoors. They live a rather simple and quiet life out in the country. He recently taught himself TIG welding as a hobby.

Anthony Abbott

Anthony Abbott

Owner

Greystone Remodeling, Inc

Description

Career Experience: In June 2012, Anthony Abbott started working as a framing carpenter, building custom homes, after his enlistment in the US Army for six years. He started a general contractor business in July 2015 with $500, a few tools, and an air compressor he borrowed from his dad. Today, his high-end remodeling contractor company produces over $3m a year using all subcontractors. He is the only employee of his company.

His Struggles: Anthony was full of head trash that kept him from growing. He didn’t believe he would ever be a successful business owner. He focused on himself, and not what the clients needed, he never charged enough and was practically working for free. He’s been financially broke, ran on little sleep, and believed his life would always be a struggle, while in reality, the struggle was all between his ears.

What Qualifies Anthony to be a Coach?: Anthony started his business with no real knowledge or mentor. Over the years, he has learned from his mistakes. And he can often spot them in other people’s businesses. His experience from being broke to building a successful business provides practical examples of implementation and growth, as well as inspiration. When he found TCF two years ago, he found the keys to a new life. He implemented what he learned and has been able to inspire other group members to dig deep, do the work, stop making excuses, and become better.

Personal Life: Anthony lives in a small, rural town 30 minutes north of Raleigh, NC, with his beautiful wife Lindsay, two awesome children – his son Ethan and his daughter Ashton – and two labrador retrievers. He likes to hunt, fish, hike, camp, and enjoys anything outdoors. They live a rather simple and quiet life out in the country. He recently taught himself TIG welding as a hobby.

You Can’t Wear all the Hats: Hiring your First Employee

Capitol Ballroom 3

Hiring your first employee is scary. Yet you know that being a one-person show is holding you back from reaching your dream business.

Anthony shares his experience in hiring and helps you decide if you’re ready to hire, who to hire first, and how to budget the added payroll burden each week.

10:10am-11:00am

Gina Malvestuto

Owner

Green Tree Bookkeeping

Description

Gina aka The Hat Lady understands what it means to wear different hats in your business. She started bookkeeping for a non-for-profit group while still a Senior in High School.

While working in a larger CPA office, she realized that the small business wasn’t getting the attention that they needed and deserved. She understands that there had to be flexibility and that the normal 9-5 business hours of a small business isn’t the norm; that each business has their own special needs and they don't fit a mold.

Green Tree Bookkeeping has been in business for over 20 years and has worked with and helped contractor businesses all over Northern America to get their office and books in order. She’s the tree you can hang your hat on.

Gina Malvestuto

Gina Malvestuto

Owner

Green Tree Bookkeeping

Description

Gina aka The Hat Lady understands what it means to wear different hats in your business. She started bookkeeping for a non-for-profit group while still a Senior in High School.

While working in a larger CPA office, she realized that the small business wasn’t getting the attention that they needed and deserved. She understands that there had to be flexibility and that the normal 9-5 business hours of a small business isn’t the norm; that each business has their own special needs and they don't fit a mold.

Green Tree Bookkeeping has been in business for over 20 years and has worked with and helped contractor businesses all over Northern America to get their office and books in order. She’s the tree you can hang your hat on.

I’m Profitable but I’m Broke: What your Numbers are Telling You

Capitol Ballroom 4

Making a 50% gross profit on every job doesn’t automatically guarantee a profitable business. Join Gina to understand the other financial inputs that affect your bottom line, as well as which reports give you the most clarity into your complete situation.

Discover what part-time management, efficiency, debt, and your break-even point play in your profit plan. Learn how they all intersect to create your personal income and net profit.

10:10am-11:00am

Micah Miller

Owner & Managing Member

Easton Outdoors

Description

Career Experience: Micah Miller started landscaping around his neighborhood in 2003 while he was in high school. Over the years, the maintenance business transitioned into landscape construction and further niched down into a focus on patios and ponds. What started as a hobby with a push mower and a bicycle has grown to a multi-million dollar organization, completing over 200 projects each year.

Early success came from learning to communicate quickly and succinctly with clients. The success was further compounded by developing a team to create repeatable results and with a focus on removing the pain from the construction process.

Personal Struggles: Early on in the growth of Easton Outdoors, Micah ran into cash flow troubles. Thinking the problem was slow payments on receivables, he took on debt to bridge the gap during the growth. Soon realizing, you can’t scale a turd, the poorly structured debt forced a hard lesson and the business had to be completely restructured.

Backed into a corner with multiple Warrant in Debt‘s taped to the door. Micah decided to divide the company, selling off the contracts and equipment of the landscape maintenance and the turf treatment divisions, keeping only the $400,000 a year enhancement division. The first year of restructuring had many challenges, summed up by the over $14,000 in bank and overdraft fees. As the debtors circled, Micah applied the lessons learned in TCF and rebuilt the company from the ground up, starting with a focus on job costing and marketing then moving to systems and processes.

What Qualifies Him To Be A Coach? – Micah brings a grassroots understanding of how to grow a business. Through years of challenges, mistakes, and wins; Micah has a high-definition understanding of the roadmap to success. He uses his knowledge for practical coaching and to help fellow contractors simply get out of their own way.

Personal Life: Micah, his wife, and four children live in a small Coastal Virginia town. He was born and raised 20 miles away in Williamsburg, Virginia, which he frequently points out, is the nation’s first capital.

Micah loves to spend time with his family, they enjoy riding bikes around town and traveling to the beach or mountains. As a foodie, he enjoys a great restaurant experience, but also enjoys firing up the smoker and sipping on bourbon.

Micah Miller

Micah Miller

Owner & Managing Member

Easton Outdoors

Description

Career Experience: Micah Miller started landscaping around his neighborhood in 2003 while he was in high school. Over the years, the maintenance business transitioned into landscape construction and further niched down into a focus on patios and ponds. What started as a hobby with a push mower and a bicycle has grown to a multi-million dollar organization, completing over 200 projects each year.

Early success came from learning to communicate quickly and succinctly with clients. The success was further compounded by developing a team to create repeatable results and with a focus on removing the pain from the construction process.

Personal Struggles: Early on in the growth of Easton Outdoors, Micah ran into cash flow troubles. Thinking the problem was slow payments on receivables, he took on debt to bridge the gap during the growth. Soon realizing, you can’t scale a turd, the poorly structured debt forced a hard lesson and the business had to be completely restructured.

Backed into a corner with multiple Warrant in Debt‘s taped to the door. Micah decided to divide the company, selling off the contracts and equipment of the landscape maintenance and the turf treatment divisions, keeping only the $400,000 a year enhancement division. The first year of restructuring had many challenges, summed up by the over $14,000 in bank and overdraft fees. As the debtors circled, Micah applied the lessons learned in TCF and rebuilt the company from the ground up, starting with a focus on job costing and marketing then moving to systems and processes.

What Qualifies Him To Be A Coach? – Micah brings a grassroots understanding of how to grow a business. Through years of challenges, mistakes, and wins; Micah has a high-definition understanding of the roadmap to success. He uses his knowledge for practical coaching and to help fellow contractors simply get out of their own way.

Personal Life: Micah, his wife, and four children live in a small Coastal Virginia town. He was born and raised 20 miles away in Williamsburg, Virginia, which he frequently points out, is the nation’s first capital.

Micah loves to spend time with his family, they enjoy riding bikes around town and traveling to the beach or mountains. As a foodie, he enjoys a great restaurant experience, but also enjoys firing up the smoker and sipping on bourbon.

Scaling a Turd: Lessons Learned on the Path to $5 Million

Capitol Ballroom 5

It took Micah 4 years to grow from $1,800,000 to $5,100,000 in sales. During that time, he discovered that “scaling” wasn’t simply doing more. It required breaking things down and reanalyzing every bit of his company and processes.

Micah shares how he created a company-wide system based on how he wants his clients to feel at every step, from the first phone call to warranty close. His all-inclusive approach includes budgeting, sales, production, client care, and job costing. Discover his project folder and checklist, as well as how he thinks about commissions to inspire and motivate his team to buy into providing the perfect client job.

Breakout session Iii

11:20am-12:10pm

Tim Cutroni

Co-owner

New England Aquatic Landscaping

Description

Career Experience: Tim began his career in 1984, in the automotive service industry, and retired in 2021. Over the years, the positions he held included platinum technician, service writer, and service manager.

In 2012, he started working part-time building ponds and water features with his son. In 2015, he joined the Contractor Sales Academy where he learned how to sell and what to charge. Since retiring from automotive repair, he is 100% responsible for the sales and management of his pond business.

His Struggles: Tim is a recovering alcoholic who grew up in a lower-middle class family where money and love were never discussed. His father was a gambler, causing Tim to think that a pocket full of cash and a nice car indicated success.

As a kid, Tim would avoid people because his low self-esteem made him think they didn’t like him or thought he was stupid. He spent much of his childhood isolating and acting out. He wasn’t good at sports, didn’t do well in school, and always thought there was something wrong with him.

What Qualifies Tim to be a Coach?: As a master salesman, Tim understands what a salesperson should and shouldn’t be. He also knows how to turn a business around. After all, his pond company was bleeding money for years before he took responsibility for its failure. Since then, he’s created a business he and his son are proud of.

As a coach, Tim empathizes with others’ struggles, no matter where they are in their business. Throughout his life, he’s proven time and time again he’s capable of helping people become better spouses, parents, children, and business owners.

Personal Life: Tim is from Massachusetts and has been married for over 35 years. He has two beautiful daughters and an army combat veteran for a son – his children are kids that any father would be honored to have. They have blessed him with ten grandbabies.

One of Tim’s favorite things to do is go on walks with his grandchildren. They can often be found tossing rocks into a nearby stream and whispering wishes to the stones, mostly that they were mermaids.

Tim Cutroni

Tim Cutroni

Co-owner

New England Aquatic Landscaping

Description

Career Experience: Tim began his career in 1984, in the automotive service industry, and retired in 2021. Over the years, the positions he held included platinum technician, service writer, and service manager.

In 2012, he started working part-time building ponds and water features with his son. In 2015, he joined the Contractor Sales Academy where he learned how to sell and what to charge. Since retiring from automotive repair, he is 100% responsible for the sales and management of his pond business.

His Struggles: Tim is a recovering alcoholic who grew up in a lower-middle class family where money and love were never discussed. His father was a gambler, causing Tim to think that a pocket full of cash and a nice car indicated success.

As a kid, Tim would avoid people because his low self-esteem made him think they didn’t like him or thought he was stupid. He spent much of his childhood isolating and acting out. He wasn’t good at sports, didn’t do well in school, and always thought there was something wrong with him.

What Qualifies Tim to be a Coach?: As a master salesman, Tim understands what a salesperson should and shouldn’t be. He also knows how to turn a business around. After all, his pond company was bleeding money for years before he took responsibility for its failure. Since then, he’s created a business he and his son are proud of.

As a coach, Tim empathizes with others’ struggles, no matter where they are in their business. Throughout his life, he’s proven time and time again he’s capable of helping people become better spouses, parents, children, and business owners.

Personal Life: Tim is from Massachusetts and has been married for over 35 years. He has two beautiful daughters and an army combat veteran for a son – his children are kids that any father would be honored to have. They have blessed him with ten grandbabies.

One of Tim’s favorite things to do is go on walks with his grandchildren. They can often be found tossing rocks into a nearby stream and whispering wishes to the stones, mostly that they were mermaids.

The Art of Working with Family: Keys to Avoiding Therapy

Capitol Ballroom 3

In this emotional session, Tim shares his journey as a dad, husband, and business partner. Experience his personal “Cats In The Cradle” moment.

Understand the value of having a family business as well as when you should consider stepping out of the family business. Tim forces you to question the person, parent, and spouse you are and how your family relationships can flourish or suffer because of your business.

11:20am-12:10pm

Neil Kristianson

CEO

The Contractor Fight

Description

Career Experience: While working as the manager of a local lumber yard, Neil became convinced he could do a better job of remodeling than most of the contractors he met each day. In 2000, he and his brother started a residential remodeling company, quickly learning that there was more to it than they thought.

They eventually built it up to a $1.8 million business and sold it to a competitor in 2013. Neil went on to start a marketing automation company where he helps authors and business coaches scale.

Neil is the only coach who had the pleasure of hiring and firing Tom Reber as his painter three times.

His Struggles: Neil struggles with feelings of worthiness and despises confrontation. He can still remember the incident with his father at the age of five that is the root of his confrontation issues.

A lack of self-worth caused him to underbid for years. Even though the math clearly showed he wasn’t charging enough, he struggled to raise prices.

Hanging around #FWs has changed his mindset about money and allowed him to dramatically increase his income.

What Qualifies Neil to be a Coach? – Neil has a gift for asking questions. His ability to thoughtfully probe and think before diving in means any advice he gives is reasoned and reliable.

He loves to pass on the lessons he’s learned the hard way and through being coached himself continually since 2004.

Nothing gives him greater joy than to see a member go from broken to success.

Personal Life: Neil and his wife live in the far, far, far western suburbs of Chicago. He loves all things nature and environmental. When he’s not working you can find him in the prairie, woods, or traveling the globe. Usually with a camera in hand.

Neil Kristianson

Neil Kristianson

CEO

The Contractor Fight

Description

Career Experience: While working as the manager of a local lumber yard, Neil became convinced he could do a better job of remodeling than most of the contractors he met each day. In 2000, he and his brother started a residential remodeling company, quickly learning that there was more to it than they thought.

They eventually built it up to a $1.8 million business and sold it to a competitor in 2013. Neil went on to start a marketing automation company where he helps authors and business coaches scale.

Neil is the only coach who had the pleasure of hiring and firing Tom Reber as his painter three times.

His Struggles: Neil struggles with feelings of worthiness and despises confrontation. He can still remember the incident with his father at the age of five that is the root of his confrontation issues.

A lack of self-worth caused him to underbid for years. Even though the math clearly showed he wasn’t charging enough, he struggled to raise prices.

Hanging around #FWs has changed his mindset about money and allowed him to dramatically increase his income.

What Qualifies Neil to be a Coach? – Neil has a gift for asking questions. His ability to thoughtfully probe and think before diving in means any advice he gives is reasoned and reliable.

He loves to pass on the lessons he’s learned the hard way and through being coached himself continually since 2004.

Nothing gives him greater joy than to see a member go from broken to success.

Personal Life: Neil and his wife live in the far, far, far western suburbs of Chicago. He loves all things nature and environmental. When he’s not working you can find him in the prairie, woods, or traveling the globe. Usually with a camera in hand.

Using Strategic Planning to Create Order from Chaos

Capitol Ballroom 4

As Tom Reber’s right hand for over a decade, Neil has seen his fair share of chaos. Get a peek behind the scenes of The Contractor Fight and learn how Neil has worked to organize the company since becoming CEO in August of 2022.

Neil shares how he shifted The Contractor Fight from a culture of an “idea a minute” to a long-term strategic approach driven by key metrics and the lessons you can apply to your contracting business.

11:20am-12:10pm

James Miller

Owner

Valiant Home Additions

Description

Career Experience: In 1991, James Miller decided he wanted a job where he could make good money and get a tan. He started working for a guttering company at 18, and by 21 was running the operations of that company with a team of 30 under him, all of whom were older than he was. The first year he ran the company, they brought in $750k, with an average job size of $350.

He has been a GC since 2001 and has managed and built several teams. He started his current company in 2011, and currently has 10 full-time and 2 part-time employees.

His Struggles: James has struggled with childhood trauma, head trash, lack of confidence, and massive debt.

What Qualifies James to be a Coach? – James spent 28 years making the same mistakes over and over – losing money, barely getting paid, getting paid last, etc. He lost a lot of money from 2018-2020, but then turned a corner. From Jan of 2020 to Jan of 2023, he paid back all of that debt, gave himself significant raises, got benefits for his team, and turned his company into a real business. He went to work on himself, investing hundreds of thousands of dollars and thousands of hours in getting out of his own way. He went from a negative, traumatized person with no hope, to a positive, outgoing, vibrant human being. Along the way, he learned how to help others see themselves differently, and find answers they didn’t know they were looking for.

James Miller

James Miller

Owner

Valiant Home Additions

Description

Career Experience: In 1991, James Miller decided he wanted a job where he could make good money and get a tan. He started working for a guttering company at 18, and by 21 was running the operations of that company with a team of 30 under him, all of whom were older than he was. The first year he ran the company, they brought in $750k, with an average job size of $350.

He has been a GC since 2001 and has managed and built several teams. He started his current company in 2011, and currently has 10 full-time and 2 part-time employees.

His Struggles: James has struggled with childhood trauma, head trash, lack of confidence, and massive debt.

What Qualifies James to be a Coach? – James spent 28 years making the same mistakes over and over – losing money, barely getting paid, getting paid last, etc. He lost a lot of money from 2018-2020, but then turned a corner. From Jan of 2020 to Jan of 2023, he paid back all of that debt, gave himself significant raises, got benefits for his team, and turned his company into a real business. He went to work on himself, investing hundreds of thousands of dollars and thousands of hours in getting out of his own way. He went from a negative, traumatized person with no hope, to a positive, outgoing, vibrant human being. Along the way, he learned how to help others see themselves differently, and find answers they didn’t know they were looking for.

Selling Designs: the First Step to Landing Large Projects

Capitol Ballroom 5

Not only can design be its own profit center, but it also leads to larger more profitable jobs. James shares how to generate more revenue with design by solving clients’ problems faster and easier.

James also covers the mindset of selling design first, including how the process benefits his clients and when he AVOIDS selling a design. Walk away with practical tips on generating consistent revenue, managing the design process, communicating the value of design, and leveraging design for bigger projects and higher profits.

Invite Only

11:20am-12:20pm

Marcus Sheridan

Owner

Marcus Sheridan International, Inc

Description

Marcus Sheridan is a globally recognized communication expert, bestselling author, and captivating keynote speaker specializing in Transformational Communication. With over two decades of industry experience, Marcus has mastered the art of connecting, engaging, and influencing individuals and organizations. His expertise spans the topics of sales, leadership, marketing, AI, personal development, and trust.

Starting his journey after college, he is an entrepreneurial success story. Marcus founded a business that grew into the world's most-trafficked swimming pool company, revolutionizing effective communication in the business landscape. He ignited the They Ask, You Answer movement, empowering businesses to embrace transparency in their marketing and communications. His bestselling book, They Ask, You Answer, has sold over 100,000 copies, and has been translated into several languages. As a dynamic speaker, Marcus engages audiences worldwide, and is known for his real-time interactions that transcend norms, resulting in memorable presentations every time.

Featured in renowned media outlets such as The New York Times and Forbes, Marcus solidifies his role as a trailblazer in communication. His clients include recognizable brands such as Whirlpool, Discover, Bass Pro Shops, Cisco, Microsoft, and many more.

Marcus Sheridan

Marcus Sheridan

Owner

Marcus Sheridan International, Inc

Description

Marcus Sheridan is a globally recognized communication expert, bestselling author, and captivating keynote speaker specializing in Transformational Communication. With over two decades of industry experience, Marcus has mastered the art of connecting, engaging, and influencing individuals and organizations. His expertise spans the topics of sales, leadership, marketing, AI, personal development, and trust.

Starting his journey after college, he is an entrepreneurial success story. Marcus founded a business that grew into the world's most-trafficked swimming pool company, revolutionizing effective communication in the business landscape. He ignited the They Ask, You Answer movement, empowering businesses to embrace transparency in their marketing and communications. His bestselling book, They Ask, You Answer, has sold over 100,000 copies, and has been translated into several languages. As a dynamic speaker, Marcus engages audiences worldwide, and is known for his real-time interactions that transcend norms, resulting in memorable presentations every time.

Featured in renowned media outlets such as The New York Times and Forbes, Marcus solidifies his role as a trailblazer in communication. His clients include recognizable brands such as Whirlpool, Discover, Bass Pro Shops, Cisco, Microsoft, and many more.

INVITE ONLY SESSION WITH MARCUS SHERIDAN

If you’re freaked out by seeing yourself on video, Marcus has the formula! In this interactive session, Marcus shares his best tips for making compelling videos, even if you’re deathly afraid.

This session is by INVITATION ONLY. Tom will share from stage on Friday afternoon how to get your coveted invite. Only 30 seats available!

12:10pm-1:25pm

Lunch

Mineral Hall

Connect with other attendees while enjoying a buffet lunch. 

1:30pm-2:40pm

Tom Reber
& Lee Reber

Strong You, Strong Home, Strong Biz

Capitol Ballroom

Join Tom & The Queen for an empowering session to strengthen yourself, your home, and your business.

Discover what it truly means to build your life from the inside out. Learn practical insights into nurturing your physical and mental health, communicating at deeper levels with your person, and succeeding professionally at higher levels.

Includes an opportunity for your questions.

3:10pm-4:30pm

Marcus Sheridan

Owner

Marcus Sheridan International, Inc

Description

Marcus Sheridan is a globally recognized communication expert, bestselling author, and captivating keynote speaker specializing in Transformational Communication. With over two decades of industry experience, Marcus has mastered the art of connecting, engaging, and influencing individuals and organizations. His expertise spans the topics of sales, leadership, marketing, AI, personal development, and trust.

Starting his journey after college, he is an entrepreneurial success story. Marcus founded a business that grew into the world's most-trafficked swimming pool company, revolutionizing effective communication in the business landscape. He ignited the They Ask, You Answer movement, empowering businesses to embrace transparency in their marketing and communications. His bestselling book, They Ask, You Answer, has sold over 100,000 copies, and has been translated into several languages. As a dynamic speaker, Marcus engages audiences worldwide, and is known for his real-time interactions that transcend norms, resulting in memorable presentations every time.

Featured in renowned media outlets such as The New York Times and Forbes, Marcus solidifies his role as a trailblazer in communication. His clients include recognizable brands such as Whirlpool, Discover, Bass Pro Shops, Cisco, Microsoft, and many more.

Marcus Sheridan

Marcus Sheridan

Owner

Marcus Sheridan International, Inc

Description

Marcus Sheridan is a globally recognized communication expert, bestselling author, and captivating keynote speaker specializing in Transformational Communication. With over two decades of industry experience, Marcus has mastered the art of connecting, engaging, and influencing individuals and organizations. His expertise spans the topics of sales, leadership, marketing, AI, personal development, and trust.

Starting his journey after college, he is an entrepreneurial success story. Marcus founded a business that grew into the world's most-trafficked swimming pool company, revolutionizing effective communication in the business landscape. He ignited the They Ask, You Answer movement, empowering businesses to embrace transparency in their marketing and communications. His bestselling book, They Ask, You Answer, has sold over 100,000 copies, and has been translated into several languages. As a dynamic speaker, Marcus engages audiences worldwide, and is known for his real-time interactions that transcend norms, resulting in memorable presentations every time.

Featured in renowned media outlets such as The New York Times and Forbes, Marcus solidifies his role as a trailblazer in communication. His clients include recognizable brands such as Whirlpool, Discover, Bass Pro Shops, Cisco, Microsoft, and many more.

The AI Advantage: 7 Practical Ways to Explode Marketing, Increase Sales, and Win Trust in the AI Era

Capitol Ballroom

Explore seven practical, actionable strategies you can immediately implement to leverage AI in your marketing efforts. From personalized marketing to content ideation and production to customer service automation and data-driven decision-making, Marcus shares how to increase the “human” element of your brand while leveraging this cutting-edge technology.

Marcus has always been one of our highest-rated speakers. Don’t miss this one! Stay one step ahead of your competitors by being the first to master AI in your market.

4:30pm-5:30pm

Tom Reber

Founder

The Contractor Fight

Description

Born into a family of tradesmen, Tom wanted more for himself than what he saw in his dad and uncles. His journey from the Marines to painting contractor to HGTV host puts him in the unique position of industry influencer with a mission -- to redefine what's possible in the trades, through his Strong You, Strong Home, Fat Wallet message.

Tom isn't just about inspiration. As the Founder of The Contractor Fight, he has taught thousands of contractors how to sell at above-industry-average pricing using the Shin-Fu Sales Process. If you need a speaker who can empower your audience with actionable insights and a powerful sales-focused message, Tom Reber is the obvious choice.

Brace yourself for a tidal wave of passion as Tom shares the best contractor sales strategies, business insights, and inspiring stories that will transform your audience members into sales-minded business owners.

Tom Reber

Tom Reber

Founder

The Contractor Fight

Description

Born into a family of tradesmen, Tom wanted more for himself than what he saw in his dad and uncles. His journey from the Marines to painting contractor to HGTV host puts him in the unique position of industry influencer with a mission -- to redefine what's possible in the trades, through his Strong You, Strong Home, Fat Wallet message.

Tom isn't just about inspiration. As the Founder of The Contractor Fight, he has taught thousands of contractors how to sell at above-industry-average pricing using the Shin-Fu Sales Process. If you need a speaker who can empower your audience with actionable insights and a powerful sales-focused message, Tom Reber is the obvious choice.

Brace yourself for a tidal wave of passion as Tom shares the best contractor sales strategies, business insights, and inspiring stories that will transform your audience members into sales-minded business owners.

Final Thoughts

Capitol Ballroom

Mile High Profit Summit is almost over, but don’t leave yet! Tom recaps the event and shares what’s on his heart after spending the past days with you. Known for his ability to “read the room,” Tom shares his key takeaways and what you should take action on immediately.

 

PRE-Day – Thursday, September 19, 2024

Welcome Reception & Check-In

6:00pm-9:00pm

Capitol Foyer

Hang out with The Contractor Fight Team and other attendees. Let us know you’re here, and grab your event badge, swag, and materials. Finger food and drinks are available for your enjoyment.

 

Day 1 – Friday, September 20, 2024

Morning Movement

6:30am – 7:00am

Mineral Hall A-C

Join Christopher Dwyer, AKA Yoda, for a stretch and a mindset shift. Get ready for the day with yoga. All skill levels are welcome

 

Check-In

7:00am-8:30am

Capitol Foyer

Let us know you’re here! Meet The Contractor Fight Team and grab your event badge, swag, and materials.

 

VIP Breakfast

7:00am-8:30am

Mineral Hall D-G

Fuel your body for the day with a continental breakfast buffet.
VIP Ticket holders only.

 

Tom Reber

Welcome to the Mile High Profit Summit

9:00am-9:30am

Capitol Ballroom

It’s time to Become a Profit Machine! The Contractor Fight Team welcomes you to Denver.

 

Tommy Mello

A Business Where Everyone Wins

9:30am-10:45am

Capitol Ballroom

Building a business from $50,000 in debt to $300,000,000 in revenue has taught Tommy a thing or two about creating a world-class team. Discover how Tommy trains, inspires, and holds his employees accountable.

A legendary high-performer in the industry, Tommy’s infectious energy holds you captive and inspires you to do great things for your employees and your business.

Christopher Dwyer
(aka Yoda)

You have One Job – An Unstoppable You!

11:15am-12:45pm

Capitol Ballroom

There’s a vital connection between personal empowerment and business prosperity. Your business reflects your inner world, and understanding this link is key to unlocking its full potential. Using interactive exercises, Chris helps you identify where you stand in your business journey and explore how to break free from self-imposed limitations.

Challenge your traditional views of entrepreneurship! Embrace a creator mindset, develop essential inner skills, and learn how to consciously shape your business for greater success and fulfillment.

 

Lunch

12:45pm-2:00pm

Mineral Hall

Connect with other attendees while enjoying a buffet lunch.

The Key to What You Want – Implementation
PANEL

2:00pm-3:10pm

Capitol Ballroom

You don’t need to be the smartest, the luckiest, or the richest person to build a kick-ass business. The key is implementing. Hear from a group of your fellow contractors about their reluctance to implement and what it cost them. Discover what switched for them and how they turned consistent action into their biggest strength.

Celebrating You

3:00pm-3:55pm

Capitol Ballroom

Cheer on your peers as Tom recognizes the outstanding Fighters of 2024.

 

Linda Alvarado 

The Growth-Minded CEO Mindset

4:15pm-5:30pm

Capitol Ballroom

Linda is a history-maker. She is not only the first Hispanic to own a Major League Baseball franchise but is the first woman to own one as well. When she was rejected for a landscape laborer position for being a woman, she began a lifelong quest to prove them wrong and find success in construction. She went on to found and run Alvarado Construction, one of the United States’s fastest-growing construction companies. In fact, she built the Hyatt Regency that’s home to MHPS this year!

Tom sits down with Linda to discuss how she became one of America’s richest self-made women.  Discover how she overcame obstacles and found success by “making the choice to succeed.”

Networking Party

5:30pm-6:30pm

Capitol Foyer

Before heading out for the evening, have an appetizer and a drink, chat with our speakers and sponsors, and meet your fellow attendees.

Day 2 – Saturday, September 21, 2024

Morning Movement

6:30am – 7:00am

Mineral Hall A-C

Join Christopher Dwyer, AKA Yoda, for a stretch and a mindset shift. Get ready for the day with yoga. All skill levels are welcome

 

VIP Breakfast

7:00am-8:30am

Mineral Hall D-G

Fuel your body for the day with a continental breakfast buffet.
VIP Ticket holders only.

 

Breakout session I

Aaron Harshaw

From Employee to Brand Ambassador: the Power of Culture

9:00am-9:50am

Capitol Ballroom 3

Every company has a culture. Some are intentional, some aren’t. When Aaron looked up and realized his unintentional company culture didn’t reflect his values he decided to make some drastic changes.

Join Aaron as he shares his journey to plan, implement, and maintain an exceptional organizational culture that fosters #FWs. Learn how culture can dramatically impact your bottom line by reducing turnover, increasing productivity, and increasing customer loyalty. It all happens when you define your unique intentional culture!

 

Derek Johnson

Using Client Experience to Sell at Twice the Price of your Competition

9:00am-9:50am

Capitol Ballroom 4

When other landscapers hear the prices Derek charges for his work they are often in shock. He is able to charge a premium for his work, not because he’s ripping people off, but because he offers an experience that his competitors can’t touch.

Derek shares his process for making his clients feel like they’re the only one he’s working with. From transparency to fanatical communication, learn the tricks to his process which result in higher margins and 20% more Google reviews.

 

Karalynn Cromeens

Diversifying your Revenue with Maintenance Plans

9:00am-9:50am

Capitol Ballroom 5

Predictable income is a challenge for any contracting business. Subscription-based maintenance plans allow you to charge a consistent fee that smooths out your revenue and provides a steady income.

Karalynn shares what a maintenance plan might look like in your business, from which services you can provide, to the best time to ask for the sale, to what your contract should include. If you’re looking for a way to diversify your income stream, look no further.

 

Breakout session Ii

Anthony Abbott

You Can’t Wear all the Hats: Hiring your First Employee

10:10am-11:00am

Capitol Ballroom 3

Hiring your first employee is scary. Yet you know that being a one-person show is holding you back from reaching your dream business.

Anthony shares his experience in hiring and helps you decide if you’re ready to hire, who to hire first, and how to budget the added payroll burden each week.

 

Gina Malvestuto

I’m Profitable but I’m Broke: What your Numbers are Telling You

10:10am-11:00am

Capitol Ballroom 4

Making a 50% gross profit on every job doesn’t automatically guarantee a profitable business. Join Gina to understand the other financial inputs that affect your bottom line, as well as which reports give you the most clarity into your complete situation.

Discover what part time management, efficiency, debt, and your break-even point play in your profit plan. Learn how they all intersect to create your personal income and net profit.

 

Micah Miller

Scaling a Turd: Lessons Learned on the Path to $5 Million

10:10am-11:00am

Capitol Ballroom 5

It took Micah 4 years to grow from $1,800,000 to $5,100,000 in sales. During that time, he discovered that “scaling” wasn’t simply doing more. It required breaking things down and reanalyzing every bit of his company and processes.

Micah shares how he created a company-wide system based on how he wants his clients to feel at every step, from the first phone call to warranty close. His all-inclusive approach includes budgeting, sales, production, client care, and job costing. Discover his project folder and checklist, as well as how he thinks about commissions to inspire and motivate his team to buy into providing the perfect client job.

Breakout session Iii

Tim Cutroni

The Art of Working with Family: Keys to Avoiding Therapy

11:20am-12:10pm

Capitol Ballroom 3

In this emotional session, Tim shares his journey as a dad, husband, and business partner. Experience his personal “Cats In The Cradle” moment.

Understand the value of having a family business as well as when you should consider stepping out of the family business. Tim forces you to question the person, parent, and spouse you are and how your family relationships can flourish or suffer because of your business.

Neil Kristianson

Using Strategic Planning to Create Order from Chaos

11:20am-12:10pm

Capitol Ballroom 4

As Tom Reber’s right hand for over a decade, Neil has seen his fair share of chaos. Get a peek behind the scenes of The Contractor Fight and learn how Neil has worked to organize the company since becoming CEO in August of 2022.

Neil shares how he shifted The Contractor Fight from a culture of an “idea a minute” to a long-term strategic approach driven by key metrics and the lessons you can apply to your contracting business.

James Miller

Selling Designs: the First Step to Landing Large Projects

11:20am-12:10pm

Capitol Ballroom 5

Not only can design be its own profit center, but it also leads to larger more profitable jobs. James shares how to generate more revenue with design by solving clients’ problems faster and easier.

James also covers the mindset of selling design first, including how the process benefits his clients and when he AVOIDS selling a design. Walk away with practical tips on generating consistent revenue, managing the design process, communicating the value of design, and leveraging design for bigger projects and higher profits.

Invite Only

Marcus Sheridan

INVITE ONLY SESSION WITH MARCUS SHERIDAN

11:20am-12:20pm

Capitol Ballroom 5

If you’re freaked out by seeing yourself on video, Marcus has the formula! In this interactive session, Marcus shares his best tips for making compelling videos, even if you’re deathly afraid.

This session is by INVITATION ONLY. Tom will share from stage on Friday afternoon how to get your coveted invite. Only 30 seats available!

Lunch

12:10pm-1:25pm

Mineral Hall

Connect with other attendees while enjoying a buffet lunch.

Tom Reber & Lee Reber

Strong You, Strong Home, Strong Biz

1:30pm-2:40pm

Capitol Ballroom

Join Tom & The Queen for an empowering session to strengthen yourself, your home, and your business.

Discover what it truly means to build your life from the inside out. Learn practical insights into nurturing your physical and mental health, communicating at deeper levels with your person, and succeeding professionally at higher levels.

Includes an opportunity for your questions.

Marcus Sheridan

The AI Advantage: 7 Practical Ways to Explode Marketing, Increase Sales, and Win Trust in the AI Era

3:10pm-4:30pm

Capitol Ballroom

Explore seven practical, actionable strategies you can immediately implement to leverage AI in your marketing efforts. From personalized marketing to content ideation and production to customer service automation and data-driven decision-making, Marcus shares how to increase the “human” element of your brand while leveraging this cutting-edge technology.

Marcus has always been one of our highest-rated speakers. Don’t miss this one! Stay one step ahead of your competitors by being the first to master AI in your market.

Tom Reber

Final Thoughts

4:30pm-5:30pm

Capitol Ballroom

Mile High Profit Summit is almost over, but don’t leave yet! Tom recaps the event and shares what’s on his heart after spending the past days with you. Known for his ability to “read the room,” Tom shares his key takeaways and what you should take action on immediately.